Maslow's theory of needs

Maslow believed that the needs of human beings must have an order of importance, a hierarchy. The bottom of the triangle are things that humans literally need to survive like water and food. the further up the triangle you go, the less you actually need them but the more you want them. You may already have the things at the top like creativity but they are less of a need so you could live without them. This can be associated with media, for example, seeing a posh car in a magazine would encourage self esteem because you might want that, you might set a goal to maybe get that car but you don't need it. it can be used for advertisement.